Is your business on Facebook? If you don’t, then you’re going to miss out on a lot of potential customers. If you are, do you know the best practices for marketing there? Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
Contests are a fun way to build an audience. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! You can continue to make your marketing strategies better and better. Apply these tips for improved results.
Writer: Grand Investment Property