The reputation that your business has is incredibly important. A good reputation builds a solid and loyal customer base. Then you get customers simply by word of mouth, based on your reputation. So here are some things you can do to ensure your business has a solid reputation with a loyal customer following.
If you make a mistake, apologize quickly. Most people realize that everyone is human and mistakes do happen. If you are able to rectify the mistake do so quickly and address it on your website or social media site. If you are unable to rectify the mistake, apologize and go on with your business.
Social networks are something that you want to be aware of. According to Arnold Worldwide, most customers believe that businesses should respond to all of the postings on their social media accounts. Be sure you offer prompt responses for that reason. Many businesses aren’t that vigilant, so being responsive can make you stand above the rest.
Make sure the information about your brand is up-to-date and accurate. This helps you in providing your customers with the latest information. Spend 5 or 10 minutes each day searching online for the newest info on the industry you’re in.
Watch your online presence. Someone may write something negative about your company that will show up high on search result rankings. Looking at search results may help you avoid having negative content at the top. Do this once or twice a month.
When having private dealings with customers, keep them private. This is really critical if you use a private offer to settle a complaint situation. You definitely do not want to post your remedy for complaints. If you do, your complaints will skyrocket because people want free stuff.
Survey your current customers. You may have customers that have suggestions that may help you build your company or improve your products. This can be done in several ways. You can send a survey to everyone on your mailing list or you can simply place a suggestion box in your business.
Get involved with your community. One of the best ways to bolster your company’s reputation is to do charitable deeds in your community. By taking the time to give back to your community, you will receive good publicity and will also allow you a chance to talk with a lot of people that you otherwise would never get to talk to.
If you receive negative feedback here and there, you should not remove it. Most businesses will have unsatisfied customers every once in a while. If you only have positive reviews all over the place, people will start wondering if you are doing things to make yourself look better than you are.
You can see how important a reputation is when building up a business. Word of mouth is often more important than any advertising campaign could ever be. So use the tips from above to help establish a good reputation in your community. Building a loyal customer foundation is one of the best investments that a business can make.
Submitted by: Planet Hollywood LasVegas