When marketing a company through email, have an understanding of the technique. Avoiding the spam folder and making sure that your customer actually reads what you are sending is crucial. Here is some advice and information on how you can use email marketing to make your business more successful.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
Be sure to get permission prior to contacting any consumer through email. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Limit your email communications to once a week. Your customers often will get several messages a day and are very busy in their lives. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
The tips you read can help your messages go from junk to excellent; however, nothing will happen if you don’t apply them. You can use them to enhance any current projects or to design a new and innovative campaign. You will almost certainly find the success you have been dreaming of!
Author: Grand Investment Property