When you consider what sort of mobile marketing plan would work best, there are probably a million things whirling around in your head. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. Those with smart phones and appropriate mobile devices can easily access specials or your website. Make sure these codes are on the different printed material you provide. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Mobile marketing is not the place to be overly wordy. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Brevity is the crux of mobile marketing communications.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Stick with your principles and follow your mission statement.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
If you make it a simple process to send a mobile marketing ad, customers will! Before you start your campaign, make sure that your ads are easy to forward. If you give people an incentive, they are even more likely to forward them.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Split test the mobile capabilities your site. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Come up with two versions of landing pages and see which nets more transactions. Then when you find what works, add that to your end game strategies.
Make sure the maps you use on your website will also work with mobile devices. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Make it easy for them to get to you. Make sure your content is able to be viewed on a mobile device. Adding a direct link from your site to Google maps can be very helpful.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company. Mobile marketing used for new consumers is often regarded as spam.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
Though a variety of mobile marketing strategies exist, many are similar at their core. However, the forms of technology and ways of applying these techniques vary. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.”