Video marketing could give a boost to your business. It can be a bit difficult to make a great video. There are a lot of things you must think about when you’re thinking of getting into video marketing. Read along to figure out some tricks you can use to make your video marketing campaign go as smoothly as possible.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. As an example, add annotations to the video. You can thus share links, add more information or place coupon codes in the video package.
Most people will not watch a video if it is too long. If you are taping a demo of your product, do it in 20 minutes or less. If you are just talking directly with your clients, stay under 10 minutes.
If you want people to purchase something, it is important to have a visible and working link. Try to include the link inside the video player. Doing it this way will keep the link with the video just in case someone shares or embeds it.
Ask your friends, family and colleagues to assist your video marketing efforts. Use someone who can handle being in a video. Make sure that they have a friendly demeanor, dress properly, and talk in a clear tone. If you can, use more than one colleague.
Be sure the page the video is on also has an opt-in option for your mailing list. Provide viewers with an opportunity to request additional information related to the video. You can then use that connection to promote your products and services.
People want honesty! When creating a video, make sure it’s something you are truly passionate about. Adopting a more transparent, candid tone will come across to viewers as an indication of reliability and trustworthiness.
Analyze your video’s statistics. You can see how many times people watched the video and where people watch it from. You can use this information to your advantage to promote your business to new outlets.
Answer commonly asked customer questions with a video. You might want to create a video for Frequently Asked Questions. People can see the answers instead of just reading them.
If you aren’t great with video, get others to do them for you. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. The winners could also receive credit and be featured on your business home page.
Before releasing your video you must know how you are going to assess its success. Watching the video yourself will give you an idea as to what people might think of it. It’s better to check out the hard data. How many views did it get? How long did they watch for? Was it shared?
Your videos do not have to be perfect. You do not have to invest in state-of-the-art equipment in order to create a quality video. A standard video camera or a built in one will work just fine. Also, if you have a smartphone you may be able to use the camera it came with. Stay professional and give quality information.
Do you have some questions asked you over and over? Create some videos to answer common questions. Providing brief, simple videos as a sort of “How To Guide” helps to inform and educate your viewers, making them more likely to trust your brand and make a purchase.
As mentioned before, a smart method of growing any business is to utilize video marketing, but challenges do exist. Use the preceding advice to make sure that your marketing campaign is a success. Keep in mind that you need to do a lot of planning, and properly execute this plan.”